Alba Andres




How to Shop Black Friday Sustainably

Navigate the Black Friday season with effortless ease this year and discover our essential tips to shopping the sales and investing smart.

1. Sign up to alerts

Sign up to email alerts and push notifications via the app to get first access once Black Friday 2022 goes live, as well as exclusive discounts throughout the month.

2. Evaluate your wardrobe

Before you start to browse the Black Friday deals, sort through the clothing you already own to see what pieces are missing from your wardrobe and consider what styles will work well with your existing pieces. Support a more sustainable fashion industry by donating or selling any clothes you don’t wear anymore to make space for new additions. Consider using environmentally conscious programs such as Thrift+ to donate unwanted clothing and explore our Ready for the Future sustainability edit to find premium pieces which support a circular industry.

3. Make a plan

Outline a budget and create a wish list to use as a guide, this will help to avoid impulse buying and encourage you to focus on the products you want and need the most. Also, consider what colours, fabrics and styles you want to incorporate into your wardrobe and which ones suit you the most, so that you can filter search and shorten your browsing time.

Consider any big events you have coming up in the future, such as weddings and birthday parties, investing in occasionwear now will save you money down the line. Also, consider buying gifts for your friends and family to get ahead of your Christmas shopping.

4. Future investments

Our styles are crafted from premium fabrics that will stand the test of time, and Black Friday is a great opportunity to make the most of your investments. It’s best to avoid trend-led pieces and make wise purchases that will prove to be worthwhile additions to your capsule wardrobe. Aim for quality over quantity and curate a versatile wardrobe, featuring a combination of classic staples and a few statement pieces that you love.

5. Statement pieces

Being intentional with your purchases doesn’t mean you have to avoid those opulent hero pieces that instantly draw the eye. Whether it be an all-over sequin piece or floor-sweeping embellished gown, if it’s something you can’t stop thinking about and you can picture wearing it at many events to come, this is the time to make that investment.

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