MariaL

Maria Loizou

Senior Copywriter

:Craftmanship

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The Story of our Forever Dress

With an over 40-year heritage, Karen Millen is known for crafting not only contemporary on-trend pieces, but also wardrobe icons that stand the test of time. One of our signature pieces is the Forever Dress, a workwear hero that is loved by professional, confident and powerful women alike.

Bonnie Godsil, Karen Millen’s Head of Design says, ‘Our Forever Dress is a timeless addition to any well-considered wardrobe. Crafted in our signature structured crepe, the fabric has a four-way stretch for added comfort and ease of movement. A classic Karen Millen staple, homing in on timeless, capsule pieces that never date. Every Karen Millen woman will have a Forever Dress in their wardrobe – the epitome of power dressing.

This style has been a best seller for over five years now, and the design has continued to develop to the changing market. Originally starting out as a sleeved midi-pencil shape silhouette, it now extends into the Forever Family covering sleeveless, A-line and short pencil versions too. We see the classic black colour-way as the number one piece, and not only has the style been a success in the UK, but also over in the US – a firm favourite with news anchors.’

The traditional pencil skirt has true office appeal, but new iterations of the design include a chic bodycon piece that is perfect for stylish elevated evenings out, alongside a leather piece that provides a tougher edge. Whilst the Forever Dress may have originally had a solely office identity, as it has become a wardrobe must for more and more women, it now has more occasions in mind, be it a formal event, evening drinks or even weekend dressing. With five years of dressing women and many more in the works, the story of the Forever Dress is one which continues to be told.

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