Presenter, cooking aficionado, author and all-round style inspiration, Laura Jackson is fashion’s favourite girl about (London) town. She’s got multi-tasking in the city down to a T, with her social media feeds an inspirational mix of styling tips, envy-inducing interiors, delectable foodie snaps and deliciously down-to-earth anecdotes. If anyone knows how to take on the city in a why-didn’t-I-think-of-wearing-it-like-that white shirt, it’s Laura.



I’d say my style is consistently inconsistent. One day I’ll be layered up in a kilt, chunky jumper and boots, another day I’ll want to wear great jeans and heels - it’s definitely a very British way of dressing, in that there’s no single uniform and it depends on the weather!

What I’ve always loved are timeless items—those pieces that really are worth investing in. A classic mac or beautiful leather loafers will last you a lifetime, as will a perfect white shirt. Not matter what you’re wearing, a white shirt works for every occasion.

I moved to London 12 years ago from Huddersfield and I immediately fell in love with the vibrancy, the hustle and the bustle. Everywhere in London is inspiring. You can’t beat sitting in an east London café on a long Saturday afternoon with friends and watching the world go by.


I always go to Columbia Road flower market on a Sunday morning then stroll down to The Royal Oak pub for a full roast dinner.

My favourite place to eat is The Rochelle Canteen—it’s only open for lunch, serves up amazing seasonal fare and still feels like a cult-ish insider place. I’ve always felt an affinity for Shoreditch, but however long I live in London, I’ll always be a Northerner at heart.


Timeless pieces are so much more important than disposable fashion and you can always make them your own. I style my white shirts with a black necktie or buttoned right up to the top. I also love the way oversized shirts look half tucked in; it adds a nonchalant attitude. My favourite shirt from The White Shirt Project is the classic twist style. It doesn’t need ironing, so it’s easy to throw into a suitcase, making it ideal to travel with.