ANTI-COUNTERFEIT PROGRAMME
Karen Millen is a market leading global brand and given its success has inevitably attracted the attention of criminal elements seeking to profit through the production of counterfeit products.
We are currently investing heavily in brand protection strategies and the current measures we have undertaken and continue to undertake include the following:
SHUTDOWN OF COUNTERFEIT SELLING SITES
We have to date identified over 65 websites selling counterfeit goods and action is being taken against all of these sites. As soon as sites are closed down and the domain names transferred to us the domains are redirected to our zero tolerance holding page, which can be viewed via numerous urls including www.karenmillen2011.com.
ACTION AGAINST EBAY SELLERS
Since the programme’s inception over half a million pounds worth of counterfeit product has been delisted from eBay by our in house security team.
Any eBay users selling bulk items are then pursued through the courts and numerous individuals to date have had their eBay accounts suspended and have had to pay compensation.
ACTION AGAINST IMPORTERS
We have a comprehensive border control programme in place aimed at seizing goods as they enter their destination countries. Importers are then either pursued through the civil or criminal courts.
ACTION AGAINST TRADE SITE SELLERS
Targeting trade sellers on sites including Dhgate, Tradekey, Tradetang and Alibaba is also central to our strategy. Product is delisted and persistent offenders are pursued through either the criminal or civil courts.
ACTION AGAINST RETAIL OPERATIONS
We have a large number of legal actions ongoing across the globe against retail operations selling counterfeit product and the sale of counterfeit items is not tolerated. As soon as we are alerted to sales we take action.
ACTION AGAINST COUNTERFEIT FACTORIES
Getting to the source of the problem is of course the key in any anti-counterfeit programme and we have operations ongoing to combat the source of this criminal activity and close down rogue factories.
We have a zero tolerance approach to counterfeiting. We love our brand and we want to protect our loyal customers against the influx of cheap imitations to the market.
Should you encounter any suspicious activity in relation to our brand please e-mail joinourfight@karenmillen.co.uk and we will be only too pleased to hear from you and to take action.
