Sophie Smith




Our Design Director's Guide to the Summer Campaign

Channel effortless summer style with this latest collection that will have all eventualities covered from day to night. Offering a modern update to any warm weather wardrobe, these pieces are guided by a sense of sophistication and ease. Moments of serenity are juxtaposed by bold prints and dramatic detailing. Earthy tones are complemented by vivid sunset hues. Luxe swimwear demands to be seen, while embroidered details take a quieter approach.

We caught up with Bonnie, our Design Director, to gain some insight into the collection and find out more details about what Summer 2024 will look like for Karen Millen.

Shop the Summer 2024 Collection
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What colours can we expect to see in the Summer ‘24 collection?

Vibrant, sunset reds grounded by warm neutrals, khaki, and a hint of blush pink.

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What is your favourite piece from the collection?

The linen bandeau set, it's effortlessly cool and incredibly versatile. It works on holidays but also as a dressed up day in the office!

Is there a standout fabric that was used?

Adding ease and fluidity to elegant silhouettes, sheer fabrics are a definite standout for me this season.

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What can we expect to see in this latest campaign?

Interesting cuts, utility details, rich textures, moments of calm met with showstopping drama.

Showcasing the latest summer updates, this collection has a relaxed attitude to it. Molten metallic details add to the designs without overpowering the look. Signature tailoring nods to the quiet luxury trend that Karen Millen does so well.

Click here to explore the Summer 2024 collection.