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Credits
Ecommerce and integration by BT Fresca
Design by Publicis Modem
Fitting Room, Store Finder, Catwalk and iPhone by No Need 4 Mirrors (NN4M)
BT Fresca
The design and build of the Karen Millen website is the result of a successful partnership between Karen Millen, Publicis Modem, NN4M and BT Fresca.
Publicis Modem provided the creatives for the website design whilst BT Fresca configured their e-commerce platform (FrescaCommerce) to meet the demanding design and functional requirements, and integrated the platform with Karen Millen's buying and merchandising and fulfilment systems (Mercatus and COM from BT Expedite).
The FrescaCommerce Platform (FCP) is a feature-rich, high-availability on-demand ecommerce platform used by world class leading retailers. FCP can be tailored to provide a unique customer experience, and is hosted and managed 24*365 by BT Fresca.
This rigorous process and design integrity from Publicis Modem, coupled with BT Fresca's flexible and high-performance e-commerce platform has proved a winning combination.
For more information see www.btfresca.com
Publicis Modem
Publicis Modem has designed this latest iteration of Karen Millen's online experience with the aim of improving the overall experience for Karen Millen customers.
Publicis Modem is part of the Publicis Groupe, the 4th largest communications network in the world. Founded in 2007 after a merger between the digital arm of Publicis Dialog and Modem Media, the agency has built up a strong reputation in the UK.
Publicis Modem's mission is to create online experiences that empower people to share, connect, and interact. They believe that brands that ignite conversations build advocacy.
As well as being strategic and creative thinkers, Publicis Modem are also technological innovators. They boast a series of landmark achievements – the first video streaming in websites; the first site takeover; the first ever web advertisement. Their offering ranges from digital brand strategy to execution, from measurement and analytics to optimisation.
For more information see www.publicismodem.com
No Need 4 Mirrors
NN4M specialises in rich Internet applications for retailers. Each product is custom built and fully integrated with the retailer's site.
The focus is on seamless user interfaces and enhanced customer journeys. All NN4M products help retailers increase and achieve their financial targets including; conversion rates, purchase levels and the amount of units per transaction.
For more information see www.nn4m.com
